FAQ
If you're new to Visual Merchandising we have gathered some of the most asked questions to help you.
Common VM Questions
Visual merchandisers create immersive experiences that enhance brands and maximise the potential of retail spaces. Their responsibilities span from inventory planning, space management, and the creative design and execution of installations and window displays. By applying their expertise, visual merchandisers refine and optimise every inch of a space, transforming concepts into tangible results that drive customer engagement and increase sales.
A successful visual merchandiser needs a blend of creative and strategic skills underpinned by a deep understanding of visual merchandising strategies, techniques, and brand storytelling. They must be able to optimise retail spaces in every store area to enhance sales and the customer experience. This role requires meticulous attention to detail across store presentation and standards and a foundational understanding of brand purpose to inform all visual merchandising decisions.
Visual Merchandising strategies are designed to increase sales and improve customer experience by maximising spaces and capturing your brand essence. There are many benefits of visual merchandising, and when done right, VM should work hard for your brand to attract, engage, and motivate customers to make purchases and leave them coming back for more.
Visual merchandising attracts customers through high-impact techniques designed to ignite their interest, craft unforgettable experiences, convey a brand’s DNA, and inspire purchases. VM is not just about making products look pretty (although that happens too), nor is it just about the products; our approach is much deeper than that. We apply our expertise to refine, enhance, and maximise every inch of your space, ensuring your products shine, your space thrives, and your brand’s potential is realised.
Visual merchandising is an art, a strategy, and a science—and it takes time to master. Through our training and mentoring programs, we teach the art of visual merchandising, empowering aspiring VM professionals and retail staff at all levels to become alchemists of their own spaces. We share the fundamentals of store presentation, standards, and how to optimise your spaces for sales and customer experience.
We strategically manage your retail spaces. Our national VM team will bring your brand to life with our signature touch by delivering weekly, fortnightly, and monthly services. We oversee your complete VM strategy, assisting with the execution and providing ongoing management to convey your brand’s DNA and drive sales. To get started, get in touch with our team today.
Retailer Workshops
Monique Haney, the Founder of Mon + Co Agency, is your instructor, crafting the course and facilitating the workshops. Monique has 20 years of VM experience and is passionate about teaching this craft to other aspiring VMs and retail assistants. Working for major brands such as Hurley, Anaconda and Helly Hansen, Monique knows how much VM can impact sales and branding - she believes it's a skill everyone in retail should master. As part of the mentoring and management program, you will also work closely with our lead VMs to oversee your VM strategy and kick goals.
We bring our transformative touch to every retail environment, from Big Box and Department Stores to Boutiques, Duty-Free, Home & Lifestyle spaces - and everything in between. The strategies you'll learn in our retailer workshops are the same proven techniques our National Team of VM experts implement for global brands in leading retailers nationwide. You can peek at some of the brands we've worked with on our work page.
We come to you; as part of the training, we conduct a retail tour on-site with Mon and VM Trainers to provide one-on-one expert help and advice. While our team will travel to you, please note that travel and venue hire are additional costs.
Base Training
Our base training program consists of two parts. Part One is a self-paced online course, offering your team complete flexibility in how quickly they progress. To ensure everyone is prepared, we ask that all team members complete the online component one week prior to the workshop.
Part Two is an interactive on-site workshop. This session includes a Q&A and a retailer tour led by Mon and our trainers, providing personalised help and advice. We typically recommend allocating at least 4-6 hours for the workshop.
Additional Training
We also have the option of Full Day Merch, which includes as many of your team members as you wish to be involved in a complete store reset with Mon and the team within a single day.
Additionally, our Mentorship Program is a three to six month time commitment. This is where we work with you to develop a three to six month VM plan that incorporates your stock drops, campaigns, and upcoming events. You can expect fortnightly check-ins and reports, ongoing feedback, and a chat group to support you and your team's day-to-day operations.
If you're unsure which option suits your team best, get in touch [link to contact us] to discuss.
Yes! Our workshops are highly interactive. Your team will have dedicated time to ask questions and discuss the specific challenges you're encountering in your store. Plus, the on-site retail tour with Mon and our VM Trainers provides invaluable one-on-one help and advice tailored directly to your unique needs and store environment.
For teams seeking even more personalised support and a deeper dive, our VM mentoring program is a must. We'll work closely with you to develop a VM strategy and structure specifically for your space, ensuring your team feels confident applying their new skills and are set up for success.
Investing in visual merchandising training is a strategic move to increase sales and directly improve customer experience. Our training provides practical and actionable strategies that ensure the magic continues long after the course and workshop. Your team will not only have a deep understanding of the retail landscape but will be able to tackle any challenge confidently. Going beyond simple display techniques, our holistic approach considers crucial aspects such as operations, stock flow, financials, and brand identity to truly elevate your space.
Our online course, Attract + Convert, offers flexible, self-paced learning through engaging online modules. Your team can access abundant resources, including detailed PDFs packed with real-world examples and interactive quizzes designed to ensure your team’s ready to implement new strategies in your store right away.
Yes, for teams seeking further support and to ensure continued momentum, we offer ongoing options such as Full Day Merch sessions for intensive store resets and our comprehensive VM Mentoring Program, providing three or six months of dedicated guidance and support tailored to your specific business needs and the evolving retail landscape.